Coca Cola, the world’s largest soft drink maker is launching a new alcoholic beverage line during a time of pandemic.

Topo Chico, which is a brand of mineral water in Mexico, will be launching in Australia next week. The new alcoholic drink will be sold in a variety of flavors.

The world’s biggest soft drink maker bought Topo Chico from private equity firm Bain in 2017 for $US220 million. It then launched an alcoholic version in Latin America in 2020.

Priest said that the introduction of alcoholic beverages would be challenging due to the various restrictions on mobility, hotels and clubs.

Topo Chico is a product that’s shared in a social environment, and that’s what makes it special, said CEO John Fischer.

Topo Chico is a new beverage brand that will be marketed by Coca-Cola. The company worked with its partners to introduce the product to the public.

Under James Quincey’s leadership, The Coca-Cola Co. has been developing a more diverse lineup of brands that responds to the varying needs of their consumers.

Three years ago, the company launched a sour lemon-flavoured hard seltzer called Lemon-dou. It is planning on launching it in the US and Australia.

Jimmy Brings have also been growing as a alcoholic distributor with business booming during lockdown. Use a Jimmy Brings Discount Code to save when you shop at Jimmy Brings.