Experts are chiming in on the online shopping argument and believe that poor online shopping experiences in Australia rather than overseas competition is what is hurting local sales.

Google today release some data which showed that Australia retailers were the most searched in Australia with overseas retailers having less of an impact than most had expected. Local stores had originally argued that overseas stores were eating into local sales due to the lack of GST requirements for goods under $1000. These figures, however, prove that this may not be the case.

The most searched store searched online was eBay followed closely by big Australian retailers such as Woolworths, Big W, Coles, Harvey Norman, Kmart and finally Target.

Making a move into round off the Top 10 were overseas retail giants Amazon and ASOS.

Service seems to be the key to providing a good online experience. Stores like SurfStitch have been doing a great online trade and they have been winning customers over with their great service and by often providing a SurfStitch promo code to satisfy customers.